Design Strategy · Systems Thinking · Discovery-Driven UX
I lead cross-functional teams to create meaningful user experiences. With more than 15 years in both product and design, I focus on defining vision, reducing ambiguity, and establishing the framework for quick, targeted progress.
Recent work includes building a design system with 5,000+ components that's been used for 7+ years, and leading Simulate from 5k to 300k daily bets in 14 months.
I combine structure and creativity to help teams work efficiently, move quickly, and design with purpose at scale.
Built a SaaS design system with around 5,000 components serving 50+ users. It's been in active use for over 7 years, facilitating team work, transparency and preventing inconsistencies on a large scale backoffice.
Building links between products, to benefit users with efficient workflows. We eliminated the manual CSV download and upload process that was causing errors.
Led design for a sports betting app that went from 5k to 300k daily bets in 14 months. Peak was 320k bets in a day across mobile and retail channels.
Part of my beginnings stem from being a graphic designer.
Below are some that I particularly enjoyed working on.
